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How should I price design projects?

Overview

This article provides a comprehensive guide on pricing design projects, including infographics, illustrations, layout designs, and interactive graphics. It covers factors affecting costs and offers detailed insights into each design type.


Information

Pricing Infographics

Infographics come in many shapes and sizes. The size and complexity of your project are the biggest determinants of cost. The larger and more complex, the higher the fee.

Infographics come in two shapes and sizes, Infographic and Infographic+.

Infographic and Infographic+ include certain standard features, but if you want add-ons like social snippets, they cost more:

Copy

The cost of your infographic depends in part on how you go about creating it. The copy, or the words that form the basis of the design, can be commissioned through Contently for a fee or furnished by you:

In most cases, if you source copy from Contently, it's written by a writer separately from the designer. Pricing for copy varies based on project requirements but generally mirrors pricing for traditional stories, especially as it relates to research and reporting requirements.

Illustrations

Prices assume copy is provided.

Layout designs

Polish your written content with layout design for presentations, e-books, brochures, etc. Prices assume copy is provided.

Additional rounds of revision start at 20% of the total project cost.

Interactives

Interactive infographics engage readers with clickable content, responsive scrolling, and custom animation. Common types of interactives include quizzes, scrollable timelines, interactive maps, data sets, and more. Pricing varies by size, scope and complexity, and will be assessed on a project-by-project basis.

Visit the Menu

For more pricing guidance, visit the Contently Menu. Note that all Menu prices are recommendations only and may be negotiated on a project-by-project basis. For further assistance, contact your Customer Success lead or managing editor.


Summary

This article outlines the pricing factors for various design projects such as infographics, illustrations, layout designs, and interactive graphics. It details the cost determinants, standard features, and additional charges for each type of design, providing a comprehensive guide for budgeting design projects.

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