Briefs serve as informal contracts between you and your freelancers, so it's important to get them right.

Circulating briefs for review before they're assigned can streamline the review process and may help you head off potentially costly and time-consuming revisions down the line.

Depending on your service arrangement with Contently and other factors, there may be opportunities to have a Contently managing editor review briefs before they're assigned.

Who should I use for what?

Don't rely on your designer to create the copy for the infographic. Your brief should include a section for the writer and another one for the designer, then bring in a designer to do the copy first. Once that's complete, the designer can take the final text and turn it into a design. 

What do managing editors look for in briefs?

Managing editors review briefs to make sure:

• Briefs contain sufficient direction and context for freelancers
• Freelancer fees are aligned with the project's requirements and scope
• The brief furthers your content strategy
• The brief contains all the information recommended

If you don't have a managing editor, be sure to cross-check briefs with the points above. Contently recommends making yourself available to freelancers via phone, email, or Contently's messaging tool to answer questions while work is underway.

Who should review my briefs?

Successful Contently users often have colleagues inside their organization review briefs before they're assigned. Reviewers are often the same people who review content once it's in draft form. Common points of review include:

• Brand teams
• Legal teams
• Compliance teams
• Creative teams
• Social teams

Questions about briefs? Contact your Customer Success lead.