Overview

This article will guide you through Contently's Content Strategy page. You'll learn how to access and manage your content strategy, including goals, audience, voice, and content pillars. This page is essential for aligning your content creation process with your overall business objectives.

Information

The Content Strategy page in Contently is your "North Star" to ensure all content created aligns with your organization's goals. This is where you and your team can define key content strategy elements such as goals, audience, voice & style, and pillars. Understanding how to navigate and manage this page is crucial for creating consistent, on-brand content.

To access the Content Strategy page, follow these steps:

• Log into your Contently account and navigate to the top right corner of the screen.
• Click on your avatar and select “Publication Settings”.
• From the Publication Settings page, click on “Content Strategy”.

Once you're on the Content Strategy page, you'll see several key components:

• Goals: This section allows you to define your publication’s content creation objectives. You can set long-term goals such as improving engagement, increasing leads, or building authority within a particular industry.
• Audience: This section is where you define your target audience. You can create multiple audience profiles, each with its own specific characteristics and interests. You can update these audience profiles as needed.
• Voice and Style: Here, you can define your publication’s tone and style, ensuring that all content is consistent with your brand voice. Additionally, Contently offers an integration with IBM Watson’s Tone Analyzer, which compares your current content tone with your target tone.
• Pillars: Pillars represent the key topics your publication focuses on. These are the main themes of your content and help guide both internal teams and external freelancers in creating relevant content.

Each of these sections can be updated at any time, making the Content Strategy page a living document that evolves alongside your content needs. The settings are also essential when working with freelancers, as this page helps them align with your content creation goals.

Summary

The Content Strategy page is a critical component of Contently, helping teams align their content creation with their business goals. This page includes settings for defining your content goals, audience, voice, and pillars. By understanding and regularly updating these components, you ensure that your content stays on-brand and relevant to your audience. It’s especially useful for guiding both internal teams and freelancers in the content creation process.