Overview

This article explains how to review content for quality, optimization, and tone in Contently. You'll learn how to assess plagiarism, reading time, SEO factors, and tone alignment to ensure your content meets your publication's standards.

Information

Reviewing content for quality, optimization, and tone is a crucial part of the content creation process in Contently. The platform provides tools to assess various aspects of content, including plagiarism detection, SEO optimization, and tone consistency with your brand. By using these tools, you can ensure that each piece of content is polished, search-friendly, and on-brand.

Here’s how to review content for quality, optimization, and tone in Contently:

Step 1: Quality check

• Navigate to the story you want to review and click on the "Review" tab.
• Under the "Quality" section, Contently will automatically check for plagiarism and broken links.
• Plagiarism Check: The platform scans the content to ensure it is original and flags any potential plagiarism. Review the flagged areas and make revisions if necessary.
• Link Checker: Contently detects broken hyperlinks within the content. Repair or update any links that are no longer functioning to maintain credibility and user experience.

Step 2: Optimization review

• In the same "Review" tab, under the "Optimization" section, Contently provides key insights into the content’s SEO performance.
• Reading Time: The system calculates the estimated reading time based on word count, helping you assess if the content is appropriately concise or detailed for your audience.
• Headline Character Count: Contently checks the length of your headline. For SEO purposes, it’s recommended to keep the headline under 57 characters to prevent truncation in search engines like Google.
• SEO Keywords: The tool evaluates whether your target SEO keyword is included in the headline and throughout the body text. Adjust the content to ensure optimal keyword placement for better search engine ranking.

Step 3: Tone analysis

• Under the "Tone" section, Contently uses IBM Watson’s Tone Analyzer to evaluate the content’s tone. The tool compares the content’s tone with your publication’s target tone, providing a visual representation.
• The filled-in blue circle represents your publication's target tone, while the blue-outlined circle indicates the current tone of the content.
• Assessing tone: Use the drop-down menu to view different tone attributes, such as openness, agreeableness, or emotionality. Adjust the content as needed to align the tone with your brand’s voice.

Step 4: Finalizing the review

• Once you’ve reviewed the content for quality, optimization, and tone, make any necessary changes in the text editor. Ensure that plagiarism is resolved, SEO requirements are met, and the tone aligns with your target audience.
• Submit the content for further review or approval, depending on your workflow process.

By using Contently’s built-in review tools, you can ensure that your content is high-quality, SEO-optimized, and on-brand. This helps improve engagement, search visibility, and overall content performance.

Summary

Reviewing content in Contently for quality, optimization, and tone ensures that each piece is original, SEO-friendly, and aligned with your brand’s voice. By using plagiarism detection, SEO insights, and tone analysis tools, you can assess and refine your content before it’s published, ensuring it meets the highest standards of quality and consistency.