Overview
This article explains how to track Evergreen content performance using Contently’s analytics tools. You will learn how to identify and measure content that remains relevant and continues to drive traffic over time.
Information
Evergreen content is content that remains relevant long after its publication date, continuing to drive traffic and engagement. Contently’s analytics tools allow you to track the performance of your Evergreen content and assess its long-term impact on your content strategy.
To identify Evergreen content in Contently, start by analyzing content pieces that consistently generate traffic over extended periods, regardless of their publication date. This can include how-to guides, educational content, industry insights, or other valuable resources that retain relevance.
Contently’s analytics dashboard provides a macro view of your content library’s performance. By filtering for date ranges that cover several months or years, you can see which pieces of content are still attracting readers. Content that consistently appears at the top of these reports is likely Evergreen.
Once identified, you can analyze specific metrics for Evergreen content, such as total page views, engagement time, and social shares. These metrics help you understand how much value the content is providing to your audience over time.
Another important metric to track is the content’s search engine performance. Evergreen content often ranks well in search engines, continuously bringing in organic traffic. By analyzing traffic sources in Contently’s dashboard, you can see how much of the content’s traffic comes from organic search versus other channels, such as social media or direct visits.
Monitoring this data allows you to refresh Evergreen content when necessary. For example, if the content starts to lose traction or if new information becomes available, you can update it to maintain its relevance and improve its ranking in search engines.
Contently’s analytics also allows you to see how Evergreen content contributes to your overall content strategy. By comparing the performance of Evergreen pieces to newer content, you can allocate resources more effectively, focusing on content that generates long-term results.
Tracking the performance of Evergreen content is a key component of a sustainable content strategy. It allows you to maximize the value of each piece, ensuring that your content continues to deliver results long after its initial publication.
Summary
Evergreen content remains relevant and valuable over time, continuously driving traffic and engagement. Contently’s analytics tools allow you to track the performance of Evergreen content, assess its long-term impact, and identify opportunities to refresh or update content for continued success.